In a 2018 report for Google, Deloitte reported in Connecting Small Businesses in the US that digitally advanced small businesses:
- Earned twofold the maximum amount revenue per worker.
- Experienced revenue growth over the previous year that was nearly fourfold as high.
- Were nearly 3 times as possible to be making new jobs over the previous year.
- Had a mean employment rate that was over sixfold as high.
This applies to any or all industries, even industrial and producing. Digital advancement starts with a website. If that’s not enough to convert you, here are eight more reasons you need an optimized, accessible website.
#1: Thirty percent of customers won't deal with a business that has no website.
Your website is the preferred marketing path in today’s digital age. Americans spend over 23 hours online per week and are on their mobile devices for up to 5 hours per day. By now, shoppers expect corporations to possess an internet presence (including a website) and think of one that doesn’t as unprofessional.
#2: Customers are looking for you online.
97% of shoppers look online to locate and research a business.
One of the advantages of getting a website for small businesses is to be wherever your shoppers are. There’s a reason numerous corporations invest in websites: 93% of shoppers begin with Google search. Believe it or not, there are 3.5 billion searches on Google per day, and at this exact moment, somebody in your area is attempting to find your precise service. Guess who’s getting that business? Not you.
#3: The bulk of shoppers use websites to seek out and interact with businesses.
According to an April 2017 report, “The Digital Consumer Study”, by the Local Search Association (LSA), 63% of shoppers primarily use a company’s website to seek out and interact with businesses. That’s a reasonably huge chunk of shoppers. Mix that with the very fact that 93% of online experiences begin with a Google search—you do the math. Another compelling reason your business needs a website? Analysis by YellowPages and LSA found that, on average, shoppers use more or less 3 sources before creating a personal purchase call, and 30% actually remove a business from thought if they don’t have a website.
#4: Transactions in each industry - including B2B, industrial, and manufacturing - are influenced by online content.
The majority of companies that don’t have a website say it’s because their industry isn’t online.
75% of B2B shoppers say website content considerably impacts purchasing.
62% say they make purchases based on content alone.
The average B2B vendee currently makes about twelve online searches before interacting with a vendor’s website, and they are already 57% done shopping when they need to talk with a sales rep. Even for industrial and manufacturing companies—67% of purchases are influenced by online content. Half of all B2B customers these days expect a supplier’s website to be a useful channel and over a 3rd expect it to be their most useful channel.
#5: 75% of shoppers admit judging a company's quality based on their website style.
Not having a website makes shoppers trust you less. In fact, in 2018, 75% of individuals admit to judging a company’s quality based on their website style. Individuals are want to do business with a corporation they trust, and a website is the 1st place they’re going to look for credentials, reviews, and awards.
Beware, though – if you have an older, non-responsive website style, it won’t help you the least bit, and could in fact hurt you. Ten seconds, or less, is all you have to make an impact on website guests and tell them what they’ll get out of your website and company. If you can’t, they’ll leave.
#6: You would like to answer basic queries quickly.
46% of shoppers will leave a website if it isn’t immediately clear what you do.
37% will leave because of bad design or navigation.
Individuals visit your website once they wish to understand, or do, something. They additionally expect immediate answers, which implies guests should be able to answer these 3 queries within three seconds after landing on your website:
- Who are you?
- What do you do/offer?
- How do I contact you?
Shoppers want immediate knowledge – meaning your company’s website ought to answer those three queries first, to eliminate the need to scroll down the page.
#7: It can help your business be seen as an industry leader.
Did you know having a website can help your business be seen as an industry leader? It can if it’s optimized for search. Take Villa Lagoon Tile. They contend heavily with big-box tile stores, however, they don’t have any problem holding their own because of their website and their page rank.
#8: Social Media's reach is decreasing.
You’re on Facebook, so why would you need a website? Everyone in America is on Facebook, but you still need a website. In 2018, individuals spent fifty million fewer hours on the platform than they did in 2017. And guess what? It’s harder everyday for businesses to connect with users there. Not to mention, you have no control over the platform, and can’t customize it for your brand. While social media can help facilitate business growth, don’t bank on it as your sole promotion tool.
A single bad experience makes shoppers 88% less likely to visit your website again.
A website from Bob Popular is a fast, easy and affordable way to get your business on-line for the first time, or to revamp your existing, out of date website. See how easy our process is and get started today.
What are you waiting for?